How to Customize Your Wix Website for a Unique Look and Better SEO
Wix is one of the best website builders that allows anyone to create a professional-looking website without coding. But having a basic site isn't enough—you need to customize it to match your brand and improve SEO.
In this guide, I’ll show you how to customize your Wix website step by step to make it look unique and rank better on search engines.
1. Choose the Right Template
Wix offers hundreds of templates, but picking the right one is crucial for your website’s success.
How to Choose the Best Wix Template
- Pick a template that fits your industry (e.g., business, portfolio, blog).
- Choose a mobile-friendly template.
- Make sure the template loads fast.
- Don’t worry too much about colors and fonts—you can change them later.
2. Customize Colors, Fonts, and Background
Once you've chosen a template, make it your own by changing colors, fonts, and the background.
Changing Colors
Go to Site Design > Colors and select a color scheme that matches your brand.
Customizing Fonts
Click on Site Design > Text and choose fonts that look good and are easy to read.
Changing the Background
You can set a solid color, an image, or even a video as your background by going to Site Design > Background.
3. Add and Edit Pages
Your website should have clear navigation with important pages like Home, About, Services, and Contact.
How to Add New Pages
- Click on Menus & Pages in the Wix Editor.
- Click Add Page.
- Name the page and customize it as needed.
Editing Existing Pages
- Click on a page from the Menus & Pages section.
- Edit text, images, and layouts.
4. Optimize for SEO
SEO (Search Engine Optimization) helps your website rank higher in search engines like Google.
Setting Up Page Titles and Descriptions
- Click on SEO Basics in the Menus & Pages section.
- Enter a clear and keyword-rich title and description.
Optimizing Images
- Use high-quality images but compress them to improve loading speed.
- Add alt text to images to describe them for search engines.
Adding Keywords
- Use relevant keywords in your content naturally.
- Avoid keyword stuffing.
5. Make Your Site Mobile-Friendly
More people browse on mobile devices, so your site must look great on smaller screens.
How to Check Mobile View
- Click the Mobile icon in the Wix Editor to switch to mobile view.
- Adjust fonts, images, and layouts for better readability.
6. Add a Blog for More Traffic
Blogging can bring more visitors to your site. It helps with SEO and builds trust with your audience.
How to Add a Blog
- Go to Add Apps and search for Wix Blog.
- Install and set up your blog.
- Start writing useful blog posts.
7. Use Wix Apps to Add More Features
Wix has a built-in App Market where you can find tools to enhance your site.
Popular Wix Apps
- Wix Forms: For contact forms.
- Wix Chat: For live customer support.
- Wix Stores: For selling products online.
8. Improve Website Speed
Website speed affects SEO and user experience.
Tips to Speed Up Your Wix Website
- Use optimized images.
- Remove unnecessary apps.
- Enable caching in Wix settings.
9. Connect a Custom Domain
Having a custom domain makes your website look professional and improves SEO.
How to Connect a Custom Domain
- Upgrade to a Wix premium plan.
- Click on Settings > Domains.
- Purchase or connect an existing domain.
10. Publish and Promote Your Website
After making all changes, it's time to launch your website.
How to Publish Your Wix Website
- Click the Publish button in the Wix Editor.
- Share your site on social media.
- Use email marketing to attract visitors.
Final Thoughts
Customizing your Wix website doesn’t have to be complicated. By following these steps, you can create a unique and SEO-friendly site that looks professional and attracts more visitors.
Start customizing today and watch your website grow!